{"id":8614,"date":"2019-10-25T23:25:59","date_gmt":"2019-10-25T15:25:59","guid":{"rendered":"https:\/\/smartairfilters.com\/?p=8614"},"modified":"2020-07-15T11:58:29","modified_gmt":"2020-07-15T03:58:29","slug":"three-reasons-better-air-purifier","status":"publish","type":"post","link":"https:\/\/smartairfilters.com\/en\/blog\/three-reasons-better-air-purifier\/","title":{"rendered":"Three Reasons We Were Able to Make a Better Air Purifier"},"content":{"rendered":"<p><span>If you&#8217;ve heard about The Sqair, you should be suspicious. The Sqair puts out <a href=\"https:\/\/smartairfilters.com\/blog\/sqair-air-purifier-transform-market\/\">more clean air for less money<\/a> <\/span><span>AND it\u2019s quieter AND more energy efficient?<\/span><\/p>\n<p><span>Either I\u2019m lying, or there\u2019s some logical reason how this is possible. There are three.<\/span><\/p>\n<h2>1. It helps my life become a little dumber<\/h2>\n<p><span>I&#8217;ve got enough apps on my phone. Too many appliances in my home chirp and blink. I think I&#8217;m happier with one less app in my life. <\/span><img fetchpriority=\"high\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/Sqair-Less-but-Better-Deiter-Rams-Design-Philosophy.jpg\" alt=\"Sqair Less but Better Dieter Rams Design Philosophy\" width=\"468\" height=\"311\" class=\"aligncenter size-full wp-image-9578\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/Sqair-Less-but-Better-Deiter-Rams-Design-Philosophy.jpg 468w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/Sqair-Less-but-Better-Deiter-Rams-Design-Philosophy-300x199.jpg 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p><span>What&#8217;s more, our independent tests discovered that these <\/span><a href=\"https:\/\/smartairfilters.com\/en\/blog\/data-explains-never-use-purifiers-auto-mode\/\"><span>auto modes routinely leave air at unsafe levels<\/span><\/a><span>. They work <\/span><a href=\"https:\/\/smartairfilters.com\/en\/blog\/comparison-diy-filter-effectiveness-iq-air\/\"><span>worse than the dumb modes<\/span><\/a><span>. <\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p><span>The Sqair is brilliantly dumb. It&#8217;s stripped down to what makes a purifier a purifier. It&#8217;s an extremely well designed fan and filter. It gives quiet, clean air. No app, no flashing lights, just clean air. <\/span><\/p>\n<p><img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/mao.png\" alt=\"Sqair quiet air purifier for pets and cats\" width=\"695\" height=\"695\" class=\"aligncenter size-full wp-image-8622\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/mao.png 695w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/mao-150x150.png 150w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/mao-300x300.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/mao-60x60.png 60w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<h2>2. My goal isn\u2019t to get rich<\/h2>\n<p><span>I founded Smart Air as a <a href=\"https:\/\/baike.baidu.com\/reference\/23645886\/65f7AV_IF7RoBHn9MB2KMt9pdDFyuHglkLa092R4lkw9mtJzli6psJEpwMsaqERiHnOx8VUSpdTwiFL9mJS1svaHSJuw9LNtUb0tqjw9XhVYidmaIWA\">social enterprise<\/a>. When I was coughing through a Beijing airpocalypse, my world already had enough companies trying to rip people off for overpriced purifiers. I wanted to help people breathe clean air, not gouge moms who are scared for their kids\u2019 health. Or it doesn\u2019t have to be moms. It could just be data nerds like me who don\u2019t want to breathe air that is slowly, <a href=\"https:\/\/smartairfilters.com\/en\/blog\/35-college-students-purifier-health-effects\/\">imperceptibly waging war<\/a> on our bodies, blood vessels, and brains.<\/span><\/p>\n<p><img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/\u8eab\u4f53\u5f71\u54cd.png\" alt=\"Air pollution affects on health and blood circulation\" width=\"935\" height=\"686\" class=\"aligncenter size-full wp-image-8621\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u8eab\u4f53\u5f71\u54cd.png 935w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u8eab\u4f53\u5f71\u54cd-300x220.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u8eab\u4f53\u5f71\u54cd-768x563.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/p>\n<p><span>That\u2019s why Smart Air is a <a href=\"https:\/\/bcorporation.net\/directory\/smart-air\">certified B Corp<\/a>, which means we have goals other than making a profit. That also makes me a weird \u201cbusinessman.\u201d I humbly ask governments around the world: please put me out of business. I\u2019d much rather bike around Beijing and Delhi under blue skies and no sweaty mask than sell purifiers. I\u2019ll survive just fine as a psychologist. <\/span><\/p>\n<p><span>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/\u9a91\u8f66.png\" alt=\"Thomas Talhelm founder of Smart Air air pollution social enterprise\" width=\"881\" height=\"843\" class=\"aligncenter size-full wp-image-8620\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u9a91\u8f66.png 881w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u9a91\u8f66-300x287.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u9a91\u8f66-768x735.png 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/span><\/p>\n<p><span>That means I\u2019m willing to take less of your money for clean air. In fact, I\u2019ve taken zero dollars in profit since I started Smart Air six years ago. <\/span><\/p>\n<p><span>That\u2019s one big reason The Sqair costs less. Big companies would never accept our tiny margins. <\/span><\/p>\n<h2><span>\u00a03.\u00a0<\/span>I refuse to put gimmicky, ineffective filters in it<\/h2>\n<p><span>Purifier companies make money by confusing people. They market 7-stage filtration\u2026<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/7\u7ea7\u6ee4\u7f51-300x281.png\" alt=\"7 stages of purification - Air purifier gimmicks and false marketing advertising\" width=\"300\" height=\"281\" class=\"aligncenter wp-image-8615 size-medium\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/7\u7ea7\u6ee4\u7f51-300x281.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/7\u7ea7\u6ee4\u7f51.png 697w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span>\u2026with filters that have \u201cPlasmacluster Technology\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/\u590f\u666e.png\" alt=\"Sharp plasmacluster technology marketing gimmick\" width=\"646\" height=\"645\" class=\"aligncenter size-full wp-image-8625\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u590f\u666e.png 646w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u590f\u666e-150x150.png 150w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u590f\u666e-300x300.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u590f\u666e-60x60.png 60w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>These gimmicks help purifier companies\u2014not air-breathers\u2014because they allow purifier companies to charge more for their purifiers. Yet third-party data shows <a href=\"https:\/\/smartairfilters.com\/en\/blog\/what-is-the-best-air-purifier-on-the-market-today\/\">no correlation between price and effectiveness<\/a>. Some of the most expensive purifiers are the worst performers. <\/span><\/p>\n<p><span>The reason there\u2019s no correlation is that purifiers are just fans and filters. You can <a href=\"https:\/\/smartairfilters.com\/en\/blog\/how-to-make-diy-air-purifier\/\">try it out yourself<\/a>!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/diy.png\" alt=\"Air purifier simple as fan and filter\" width=\"865\" height=\"392\" class=\"aligncenter size-full wp-image-8638\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/diy.png 865w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/diy-300x136.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/diy-768x348.png 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<p><span>The main active ingredient in purifiers is HEPA filters, and they were invented <a href=\"https:\/\/en.wikipedia.org\/wiki\/HEPA\">back in the 1940s<\/a>. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/\u6ee4\u7f51.png\" alt=\"HEPA filters invented in 1940 no patents\" width=\"784\" height=\"601\" class=\"aligncenter size-full wp-image-8619\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u6ee4\u7f51.png 784w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u6ee4\u7f51-300x230.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u6ee4\u7f51-768x589.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span>They\u2019re not patented. Anyone can make one. And they\u2019re amazing at capturing particles\u2014even <a href=\"https:\/\/smartairfilters.com\/en\/blog\/what-is-pm0-3-important\/\">tiny particles that some companies claim only their purifier can get<\/a> (<a href=\"https:\/\/smartairfilters.com\/blog\/is-molekule-really-better-than-similarly-priced-air-purifiers-already-on-the-market\/\">1<\/a><\/span><span>,<a href=\"https:\/\/twitter.com\/SmartAirFilters\/status\/1140546462998155265?s=20\">2<\/a>,<a href=\"https:\/\/twitter.com\/SmartAirFilters\/status\/1080996104710238208?s=20\">3<\/a>)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/\u7a7a\u6c14\u51c0\u5316\u5668\u5927\u516c\u53f8.png\" alt=\"Big air purifier companies use gimmicks to sell clean air\" width=\"1081\" height=\"348\" class=\"size-full wp-image-8618\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u7a7a\u6c14\u51c0\u5316\u5668\u5927\u516c\u53f8.png 1081w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u7a7a\u6c14\u51c0\u5316\u5668\u5927\u516c\u53f8-300x97.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u7a7a\u6c14\u51c0\u5316\u5668\u5927\u516c\u53f8-768x247.png 768w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u7a7a\u6c14\u51c0\u5316\u5668\u5927\u516c\u53f8-1024x330.png 1024w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/p>\n<p><span>I refuse to put useless, gimmicky filters in my purifier. That\u2019s one reason why it performs so well but costs less. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2019\/09\/\u65e0\u6807\u9898.png\" alt=\"Sqair simple and effective on off no complicated air purifier\" width=\"788\" height=\"526\" class=\"aligncenter size-full wp-image-8607\" srcset=\"https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u65e0\u6807\u9898.png 788w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u65e0\u6807\u9898-300x200.png 300w, https:\/\/smartairfilters.com\/wordpress\/wp-content\/uploads\/2019\/09\/\u65e0\u6807\u9898-768x513.png 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve heard about The Sqair, you should be suspicious. The Sqair puts out more clean air for less money AND it\u2019s quieter AND more energy efficient? Either I\u2019m lying, or there\u2019s some logical reason how this is possible. There are three. 1. It helps my life become a little &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Three Reasons We Were Able to Make a Better Air Purifier\" class=\"read-more button\" href=\"https:\/\/smartairfilters.com\/en\/blog\/three-reasons-better-air-purifier\/#more-8614\" aria-label=\"Read more about Three Reasons We Were Able to Make a Better Air Purifier\">Read more<\/a><\/p>\n","protected":false},"author":1035,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-8614","post","type-post","status-publish","format-standard","hentry","category-air-purifiers"],"acf":[],"_links":{"self":[{"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/posts\/8614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/users\/1035"}],"replies":[{"embeddable":true,"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/comments?post=8614"}],"version-history":[{"count":2,"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/posts\/8614\/revisions"}],"predecessor-version":[{"id":11589,"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/posts\/8614\/revisions\/11589"}],"wp:attachment":[{"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/media?parent=8614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/categories?post=8614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartairfilters.com\/en\/wp-json\/wp\/v2\/tags?post=8614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}