Our Mission

OUR MISSION

Smart Air is social-driven, not profit-driven. We set up a strict social mission to make sure we stick to this. Every decision we make must further the social mission.

 

The Smart Air Mission

Smart Air is dedicated to helping people protect themselves from the harms of air pollution. This mission is fulfilled through two routes –

Education

Smart Air provides free, data-backed content on air pollution, air purifiers and masks. The aim is to help dispel myths and provide honest, reliable information to help keep people’s lungs clean.

Clean air tools

Smart Air ships simple, cost-effective air purifiers, masks and other tools to protect people from dirty air. Our purifiers are the most cost effective on the market, and have protected over 100,000 air breathers in more than 30 countries to date.

 


 

Certified B Corporation

We’re proud to be one of only a handful of Certified B Corporations working and operating in China. What does this mean? It means that we’ve been independently verified by B Lab for our social, environmental performance, transparency and accountability.

The air purifier industry is one of the most opaque industries in the world. Companies charge obscene amounts for technology that was invented over 70 years ago. Smart Air was created to combat this and provide simple, open and honest purifiers and data to air breathers around the world. Being a B Corp is just one way of showing how we’re different.
Smart Air Certified B-Corp and Social Enterprise Logo


Mission statement